Gerber
Grow with Love
Campaign — TVC, social
Now re-introducing a beloved, nearly century-old brand to a new generation of parents. New creative platform, new tagline, and lots of iterations to bring us here.
“Decisions” - :30 Hero
“Two Tummies” - :15 (my fav of the bunch)
“Sleep Time” - :15
ECD: Andrea Messer
CDs: Matt Gore, Pia Tamm
Gerber
Who’s Afraid of the Big, Bad Spoon?
Storybook, Film
The first ever children’s book written specifically for adults—adults who are absolutely terrified by the prospect of starting their baby on solid foods.
ECD: Renata Florio
CDs: Raj Ramamurthy, Pia Tamm
AD: Grace Donahue
The Spookiest Spoon
Print, Social
We took the theme of parents terrified by spoon-feeding and ran with it. Here’s some scary movie-inspired posters we made in time for Halloween.
ECD: Renata Florio
CDs: Raj Ramamurthy, Pia Tamm
AD: Grace Donahue