Audi’s is known for precision engineering. So when other brands turn to AI for their holiday spot, we did the opposite. We made a stop motion film that premiered live on Netflix’s Christmas NFL broadcast.

208M impressions
41M impressions on Christmas Day 
23% more viewership than NFL benchmark.

But more impressive are the stats behind the spot:

20,000 frames captured in 12 days
10 custom sets.
5 stages.
3 animators.
Zero AI.